Shadi Mirza — Copywriter & Content Strategist in Phoenix, Arizona
Passionate wordsmith and storyteller.draft 01 — BORING
Copy that slaps.™draft 02 — oh god no
The writing's not done until it's exciting.
I'm a copywriter and content strategist who finds the simple human truth at the heart of every complex story. Then, I turn it into clear, compelling copy that pulls people in and makes them want to act.
About
After cutting my teeth on website copy, I soon graduated to fully integrated campaign work. Emails, flyers, digital banners, and social copy? Been there, done that — hundreds of times. Currently, I'm focusing my energy on pushing direct response email somewhere it hasn't gone.
Selected work
Built Around Real Life
How do you make direct mail feel tailored to every recipient, without spinning up hundreds of versions and giving your design partner a migraine? Easy. You get strategic about when, where, and how the personalization shows up: a first name here, a degree program there. The payoff was eleven modular templates that flex to any audience, no redesign required.
Classes anytime. Between shifts, naps and chaos.
One Brand, Four Mindsets
Sure, you could write to two different audiences by copying and pasting evergreen content and changing a few words around. But doing that across four emails would be boring for me. Imagine how the reader would feel. So, each drop owns a different emotional trigger: grad leads with savings, undergrad leads with momentum from transfer credits. The second drop for each comes at it from a fresh angle, meaning nobody feels like they got the same email twice.
One course at a time. Not two. Not four. One.
Almost everyone has a side hustle for one reason, and one reason only. I'm built differently. Agency work gives me the chance to dip my toes into many verticals. From full-blown website refreshes to brand voice guidelines and blogs, I've had the privilege to gain experience writing for healthcare, biotech, printing, and hotels. Recent clients include ʻAlohilani Resort, ECS for Seniors, and BarkerBlue.
Stories with a sense of place
These began as YouTube videos. If you're wondering how I managed to turn them into written narratives that paint a picture so vivid the videos become an afterthought, I'll say this: MA in English. Well, that and a LOT of coffee.
Guests who join the planting experience expect a fun diversion. They find something closer to a ritual instead.
It’s the story of what happens when the world refuses to give you permission. So, you stop asking.
Warm, plainspoken, human
The other end of the range: warm, conversational blog writing that meets readers where they are.
Living longer might be the goal. Living better is the result.
You understand what dementia looks like. But what does it actually feel like?
What kind of words do you need?
Translation: if you want readers to feel some way and do something, let me know. I'll have my coffee ready and laptop open.